Pantone Colour of the Year 2023 - 'Viva Magenta'

'An unconventional shade for an unconventional time'

It's that moment in the design calendar when the Pantone Colour of the Year is announced.

‘Viva Magenta’ is a pinkish red is described as ‘fearless’ and ‘brave’.

I'm quite a fan of red and we’ve used accents of it in our latest ‘Blues Fantasia’ wallpaper, which, combined with natural tones and metallics makes quite a regal statement.

Here's what Leatrice Eiseman, Executive Director, Pantone Color Institute has to say about the inspiration behind this vibrant shade:

'In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.'

Let us know  what you think!

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About The Monkey Puzzle Tree

Combining their love of colour and pattern with the unique vision of some of the UK’s most innovative artists, The Monkey Puzzle Tree creates exquisite textiles and wallpapers which bring story, meaning and beauty to interiors.

The original pieces have a timeless quality which rises above passing trends, ensuring they will enrich an interior with character, authenticity and a quiet sense of rebellion for many years to come.

From their award winning ‘Hit the North’ real cork wallpaper, to their latest climate change themed fabric ‘All Tomorrrow’s Futures’ , the brand brings a fresh edge to interior design whilst prioritising ethical practices and local manufacturing.

Each artist is paid a 20% royalty on sales of their designs and all products are manufactured within 100 miles of their Leeds studio.

Awarded 'Best in British Product Design' at the Brit List Awards and a Design Guild Mark for 2021 and 2022.